What’s Trending: Marketing To Gen Z (Part 2)
Posts about:
Healthcare Marketing
The Next Big Thing: Marketing To Gen Z
Do it Yourself Primary Research for Healthcare Marketers: Another Favorite Session from SHSMD ’18
Whether it is budget, time, or both, many healthcare marketers do not have the opportunity to attend SHSMD Connections (Society for Healthcare Strategy & Market Development annual conference). We are fortunate at TotalCom Marketing that we get to attend most years, so I thought I would share highlights from several of the presentations.
How Creative Are Your New Healthcare Campaigns Really?
You’ve heard the adage, “Nothing changes if nothing changes.” It’s true! If you’re looking to create a new brand for your hospital, promote a new service line or procedure or gain market share, it may be time to think outside of the box. Consider these creative ways to send a new message.
How Guerrilla Marketing Lessons Make Hospital Marketing Better
Hospital marketing is becoming crucial, and as the world becomes more digital, so is the need to be seen. How do you stand out? Guerrilla marketing.