What’s Trending: Marketing To Gen Z (Part 2)

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Over the past year, we’ve learned that to reach our audiences, we need to connect with them digitally 24/7–365. Making digital connections for hospitals, however, requires constant learning mode, as the digital landscape changes from one day to the next.
There’s no need for me to go on and on about why keyword research is essential for your hospital’s marketing success. It is important however, to note there is no universal approach to executing keyword research. It will vary based on: