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Over the past year, we’ve learned that to reach our audiences, we need to connect with them digitally 24/7–365. Making digital connections for hospitals, however, requires constant learning mode, as the digital landscape changes from one day to the next.
Whether it is budget, time, or both, many healthcare marketers do not have the opportunity to attend SHSMD Connections (Society for Healthcare Strategy & Market Development annual conference). We are fortunate at TotalCom Marketing that we get to attend most years, so I thought I would share highlights from several of the presentations.
You’ve heard the adage, “Nothing changes if nothing changes.” It’s true! If you’re looking to create a new brand for your hospital, promote a new service line or procedure or gain market share, it may be time to think outside of the box. Consider these creative ways to send a new message.
There’s no need for me to go on and on about why keyword research is essential for your hospital’s marketing success. It is important however, to note there is no universal approach to executing keyword research. It will vary based on:
Hospital marketing is becoming crucial, and as the world becomes more digital, so is the need to be seen. How do you stand out? Guerrilla marketing.